Portfolio

Accent Awnings

The objective of this project was to build a new version of the website that is visually appealing, UX friendly to the target demographic (senior audience), easy to manage in term of content, and secure.

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Project Overview

Accent Awnings is Southern California’s leading manufacturer of exterior sun control products, including retractable awnings, drop shades, stationary installations, commercial awnings, and custom graphics. With over 44 years of service, they have earned a strong reputation for excellence and reliability across the region. Prior to this project, Accent Awnings experienced a website breach that negatively impacted their digital reputation, disrupted SEO performance, and created concerns around future cyber threats. The company needed a secure, modern website that would be easy to manage, visually attractive for their senior demographic, and resilient to future vulnerabilities.

Industry

Construction

Date

February 12, 2024

Services

#B2C #Data Migration #Business Analysis #Development #QA #Construction & Building Materials

Approach / Work done

Accent Awnings’ previous website had been breached, which caused reputational damage and disrupted both their SEO performance and digital marketing efforts.

The goal of this project was to build a new website that would be visually appealing, user-friendly for their senior audience, easy to manage in terms of content, and secured against future threats.

What We Delivered:
  • We used WordPress as the CMS and strengthened site security by installing trusted security plugins and hosting the site on Platform.sh - a reliable PAAS provider known for stability and performance.
  • The website design was built entirely from scratch using a mobile-first approach, with an emphasis on clean visuals and intuitive navigation.
  • To make content editing as simple as possible, we created a comprehensive set of reusable Gutenberg blocks. These can be added to any page, allowing the Accent Awnings team to build out layouts easily, with no need for coding skills.
  • The user interface was optimized for an older audience, with larger typography, simplified navigation, and high-contrast visuals for better readability.

Project Results

In just under three months, Accent Awnings launched a fully secure, beautifully designed website that aligned with their brand and goals. The new platform not only enhances user experience and visual appeal but also supports marketing, SEO, and internal operations with ease.
"Beco's market entry strategy was spot on. Their meticulous research and customized approach helped us confidently expand into new markets. Their guidance saved us from costly mistakes and ensured a successful global launch."
David Chen

Director of International Expansion at Globe Services Ltd.

"Working with Beco was an absolute pleasure. Their operational efficiency recommendations streamlined our processes, saving us time and resources. Our fulfillment speed has never been faster, and our customers are noticing the difference."
Sarah Thompson

COO of RetailXpress

"Beco's financial restructuring expertise was exactly what our company needed. They identified areas for improvement we hadn't even considered. Their solutions transformed our financial landscape, driving significant cost savings and improved profitability."
Emily Martinez

CFO of Manufacturing Dynamics Ltd

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