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An online retailer specializing in professional-grade skincare products, offering an extensive range of items addressing various skin concerns including aging, acne, and sensitivity. As an authorized reseller, they ensure product authenticity, catering to customers seeking premium skincare typically found in dermatology offices, spas, and salons. Their business model focuses on providing access to high-quality, potent formulations not commonly available in general retail stores. Despite a strong product offering, the client faced critical performance issues: slow checkout loading times leading to cart abandonment, frequent payment processing errors, and a broken deployment pipeline that prevented timely updates. These challenges directly impacted both customer experience and operational efficiency.
Cosmetics
#B2C #BigCommerce #Audit #Development #Beauty, Health & Wellness #Retail & Consumer Goods
Our engagement focused on resolving key technical barriers that were limiting conversions and platform stability. We executed a series of targeted improvements to streamline the checkout flow, address payment issues, and restore the deployment process.
The checkout experience was significantly improved, with faster load speeds and a higher completion rate. Payment processing became more reliable following the Stripe integration, while restoring the deployment process enabled regular updates and ongoing improvements. The success of the project led to a continued partnership with the client for long-term support and platform enhancement.
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