.png)
An online retailer specializing in professional-grade skincare products, offering an extensive range of items addressing various skin concerns including aging, acne, and sensitivity. As an authorized reseller, they ensure product authenticity, catering to customers seeking premium skincare typically found in dermatology offices, spas, and salons. Their business model focuses on providing access to high-quality, potent formulations not commonly available in general retail stores.
Cosmetics
#BigCommerce #Audit #Development
The client faced critical issues in their online checkout process. These included slow loading times causing potential cart abandonment, frequent payment processing errors preventing purchase completion, and a non-functional deployment process hindering platform updates. These problems significantly impacted customer experience and business operations.
To address the client’s online checkout challenges, our team first established a comprehensive development workflow, spanning from local development to production deployment. This crucial setup enabled efficient updates and improvements. We then conducted a thorough code audit, optimizing necessary scripts and disabling redundant ones to enhance checkout loading times. The payment processing errors were traced to conflicts between BigCommerce and PayPal’s fraud protection policies. In response, we recommended switching the payment gateway from PayPal to Stripe, which significantly reduced payment failures.
Throughout the process, we worked closely with the client and platform support teams to ensure solutions aligned with the client’s needs and effectively resolved the identified issues, including the non-functional deployment process.
The collaboration between the client and our agency has greatly improved the online platform. We optimized the checkout process, reducing loading times and enhancing user experience. Switching to Stripe decreased payment processing errors, while fixing the deployment process enabled timely updates. These enhancements created a more robust and efficient e-commerce platform. Impressed by the results, the client has retained our team for ongoing development and support.
%201.webp){kind=spacer}
.webp)
.webp)
.webp)
.webp)
.webp)
.webp){kind=spacer}
.webp)
.webp)
.webp)
.webp){kind=spacer}