A national supplier of medical products, this B2B merchant supports healthcare providers with critical supplies used in day-to-day practice. Their existing WooCommerce setup, however, lacked the flexibility and features needed to support a modern B2B experience - causing friction for users and making it difficult to scale operations.
Health Care
#BigCommerce #React.JS #WordPress #Business Analysis #Development #Integration #QA #B2B #Beauty, Health & Wellness
Given the scope and complexity of the initiative, we proposed a phased digital transformation - starting with the development of a self-service portal as Phase One. This approach allowed us to deliver immediate value while laying the foundation for a future eCommerce migration.
The new self-service application quickly addressed key usability challenges and was well-received by early users. Following its successful launch, we expanded the rollout to the full customer base and received approval to move forward with the next phase: a complete migration to BigCommerce. With the foundation now in place, the client is equipped to scale on a modern, flexible eCommerce platform.