Portfolio

Gem Shopping Network

Access team conducted a comprehensive audit of the website codebase and documented a detailed report to capture the current state of things.

Project Overview

Founded in 1997, Gem Shopping Network is the leading omni-channel platform for selling fine jewelry and colored gemstones in the United States. The company offers a curated selection of standout pieces, including designer collections, estate jewelry, and rare stones. With offerings ranging from 14K to 24K gold, precision-cut diamonds, and high-grade colored gemstones, Gem Shopping combines quality, craftsmanship, and customer experience to connect buyers with exceptional jewelry. The client approached us following an unsatisfactory engagement with a previous agency. Their concerns centered around inefficiency, lack of transparency, and poor communication regarding development timelines and backlog visibility.

Industry

Jewelry

Date

April 16, 2025

Services

#B2C #Magento #Audit #Business Analysis #Retail & Consumer Goods

Approach / Work done

The client sought an objective evaluation of their platform and development workflows following a disappointing agency engagement. A combined technical and business process audit was conducted to provide transparency, actionable insights, and a foundation for informed decision-making.

What We Delivered:
  • Reviewed the Magento codebase and infrastructure from top to bottom, checking for code quality, structure, and how well it followed Magento standards.
  • Held working sessions with the CTO, marketing, and development teams to get a real sense of business needs, priorities, and pain points.
  • Flagged major issues from the earlier agency’s approach - like the client not being able to see their own backlog, unclear timelines, too much time spent on coordination, and limited insight into what was actually happening in the code.
  • Looked at how work was being managed and where the budget was going. The main problem wasn’t overspending -  it was a lack of structure and direction.

Project Results

Our team performed a full audit of the Magento codebase and delivered a detailed report outlining the platform’s current technical state. The documentation included proposed next steps and high-level cost estimates, equipping the client’s management team with the clarity needed to make informed decisions about their digital roadmap. The result was a clearer path forward, grounded in technical understanding and aligned with the client’s strategic priorities.
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