Truck Accessories Manufacturer

Approach / Work done

The client faced challenges with their B2B ordering process. Dealers could only browse the catalog and place orders manually by phone, limiting efficiency and potential sales growth.

The company needed a tailored B2B e-commerce solution to enhance the purchasing experience for their dealers. A key challenge was the complexity of their product catalog, which required manual compilation of SKU codes from different parts.

To address these issues, a customized B2B solution was implemented on an e-commerce platform. Key features included:

Minimum First Order Requirement:

• Set a $5,000 minimum for new users without prior orders.
• Users can browse and add items, but checkout is restricted for orders below the threshold.
• Clear messaging is displayed across all pages, including mobile.

Custom Product Calculator:

• Allows administrators to manage 6-10 customizable product families.
• Users can configure parameters, view estimated prices, and submit quote requests.
• Utilizes a “My Quote” feature for post-submission modifications in the admin interface.

Project Results

The implementation of a tailored B2B e-commerce solution significantly improved the company’s operations and dealer experience. Key features, including a $5,000 minimum first order requirement and a custom product calculator, streamlined the ordering process. The new system allows for efficient purchasing, customization, and quote management. Dealers now enjoy a seamless online experience, aligning with the company’s commitment to quality and customer satisfaction.