CAS

Approach / Work done

To break free from the constraints of their legacy setup, we led a full digital commerce rebuild anchored in BigCommerce.

What We Delivered:

• Launched a refreshed storefront that makes it easier for users to search, browse, and find digital resources (from Standards to Self-Assessment Guides and companion papers)
• Reorganized their product catalog around compatibility and use cases, helping visitors quickly spot related materials.
• Smoothed out the checkout process to suit both individuals and institutions. We added guest checkout, flexible user roles, and clear flows for every buyer type.
• Synced BigCommerce with MemberClicks Trade so customer data updates automatically in their AMS/CRM without double entry.
• Connected QuickBooks for real-time financial visibility and easier reconciliation across sales and payments.
• Set up direct digital downloads at checkout, removing the need for staff to manually fulfill every order.
• Integrated Mailchimp to power smarter marketing: automated email flows, audience retargeting, and segmented campaigns.
• Implemented GDPR compliance tools, cookie consent settings, and built-in social sharing features like a Twitter feed and Facebook like button.
• Ran comprehensive testing across key workflows as checkout, delivery and reporting to ensure everything clicked before launch.

Project Results

The move to BigCommerce gave CAS a fresh, functional storefront that finally matches the quality of their offerings. With automated systems now linking MemberClicks and QuickBooks, day-to-day operations are more efficient, and useful data is always within reach. Customers get instant access to their purchases, and the platform now opens doors to long-term initiatives like bundled content, subscriptions, and tailored promotions.

‍