Startups continue to fail at an alarmingly high rate, with an astounding 9 out of 10 businesses failing during the first few years of existence.

Why does this happen, and how can a thoroughly conducted discovery phase help?

When you understand the business demands more deeply, proposing a practical solution approach, a workable technology stack, an appropriate project methodology, and a well-tailored project plan with an accurate cost and timetable estimate is easier. This type of outlook is only possible with a product discovery phase in place. But where does a product discovery stand from a BA perspective? Project Discovery Explained Exploring, researching, and ideating potential product ideas – all this and much more is encompassed by the product discovery phase, a critical component of the product development cycle. It is a crucial stage that helps businesses gain a thorough understanding of their customers, the market, and the competition while simultaneously defining their product strategy and objectives. At…

Let’s delve deeper into the user-centric UI/UX design of a website, UCD methods, their benefits, best practices, and the latest trends.